On Excessive Packaging
I assume that you are familiar with the phenomenon of “Excessive Pack
aging”. Taking a look around,we can find examples with ease:a small computer is packed in a thick and heavycarton,clothes are putted in a well-designed plastic bagsand moon-cakes are usually placed in delicate boxes。
What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing
materials aiming at attracting customer’s attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems,the superior the quality will be,the notion has also encouraged the trend of excessive packaging。
To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction onexcessive packaging. Moreover, a public education campaign should be launched to arouse customers' consciousness that packaging doesn't equal to quality. Only in this way can we put an end to this trend. (185words)
中文译文:
我觉得你应该对"商品过度包装"现象也不陌生。在我们生活的周围,我们随处可见这样的例子:小电脑包装在一个又厚又重的纸板盒里,衣服包装在设计精美的塑料袋里,月饼通常也放在精致的包装盒里。
这个问题的原因到底是什么? 首先,很多制造商为了获得更多的经济利益,通常都将商品用不必要却吸引人的包装里,目的在于吸引顾客的注意力,唤起他们的好奇心然后刺激他们的消费欲望。另一方面,相当多的顾客认为,包装越精致,产品的质量就越高,这个想法也加剧的了商品过度包装的趋势。
为了改变这个现状,我认为应该采取以下的措施,首先,必须制定是执行相关的法律限制商品过度包装;其次,我们应该开展广泛的教育运动唤起人们的意识,那就是,包装不等于产品质量。只有这样我们才能杜绝这种趋势。