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With the coming of prosperity and development of China, it is no wonder that levels of consumption have changed as well. People now have more disposable incomes and advertising has emerged to tell them how to spend them. Pop elements are beginning to seep into the mainstream culture, as young people look to fashion more and more to shape their purchases. The pop culture nowadays is full of beautiful women and handsome men dressed their best. Young women and men see them everywhere on TV or on billboards so that they seek to imitate them. They want to have a new personality, changed from that of their parents’ traditional lifestyles. Despite a desire for individuality, many seem to be following the crowd in whatever new style comes along. The expense of this lifestyle can be high, as fashion seems to change weekly. As old pop brands rapidly age, new ones are thought up to replace them. The media helps with the spread of infomp3ation on fashion through reporting on celebrities and shows on fashion. The design of the advertising that is produced for these new fashions seems to pull us in and make us spend. Each day, we are told to become new people by the popular culture around us.

随着中国的不断繁荣和发展，消费水平发生变化也不足为奇。人们现在拥有更多可支配的收入，广告也引导人们该如何消费。随着年轻人越来越多地遵循时尚来指引他们的购买方向，流行因素开始渗入到主流文化之中。如今流行文化充斥着身着时尚的美女帅哥。年轻男女可以在电视和广告牌上看到他们，并试图模仿他们。他们想要拥有全新的个性，与他们父母传统的生活方式不同。尽管有着特立独行的欲望，但是许多人似乎都在新款上市之时跟随大多数人的脚步。因为时尚每个星期都在变化，因此这种生活方式的花费很高。但旧品牌过时时，新品牌就会代替它们的位置。媒体通过报道名人和时装秀来帮助传播时尚信息。专为这些新时尚所设计的广告似乎在牵引着我们，让我们消费。每天，我们身边的流行文化都会告诉我们要成为新人类。