Varied Ways of Advertising

People now could see advertisements almost everywhere, because there are varied ways of advertising which makes ads invade people’s life completely. These media include newspapers, magazines, television, radio, internet, outdoor signs, etc.

Advertisers buy space in newspapers and magazines to publish their ads. An adult reading newspapers every day may also read the ads every day. For these media, the commercials are always welcomed because that means a big trade. Especially for most of the newspapers which rely on the reward of ads instead of that selling newspapers. And this makes both sides develop more.

Advertisers buy time on television and radio. Audience have to experience the ads while waiting for their favourite programs if they don’t want to miss anything of the programs. On TV, super stars are invited to show for the products with a high pay. But these companies reward much more than all they pay for, especially from those stars’ followers. While people could listen to radio when they are doing some other things, such as tidying at home or driving a car. Nowadays most of the ads have a slogan, which becomes familiar by people through ads. As a result, the worth of the brand grows rapidly. So advertisers would like to pay much on TV and radio.

The number of internet users has been increasing rapidly in recent years. And no other media could make such a wide spread effect as internet does. So the cost of ads on it increases fast. Internet brings a revolution to the society, and it also brings a revolution to ads. Internet is becoming a more and more important tool to search the information, so internet ads will also play a more and more important role in future. Also, the trade makes profits for both sides.

When people walk in the street, they’re not surprised that their cities are filled with ads. Even in some rural areas, there’re many ads on both sides of the road. These outdoor signs make cities colorful and even without them the cities look no more prosperous. This is a traditional and rather useful way to make more people know the advertisers’ products or brands. That’s why although more and more ways of ads appear but it is still so popular.

However, these varied ways of ads have one point in common---they could make much profit to both the advertisers and the media. That’s also why they develop so well. We can conclude that in future if any other ways of ads appear, they can also be popular with the varied ways we’ve had today when the new ones come to the common point.