8 具创造力广告的影响力
V1 by szdxs930(770)
研究品牌对消费者行为的影响,做了一个实验,将实验对象分为两组,一组看一个跟creativity有关联的品牌,另一组看跟c没有关系的品牌,两组看完后让实验对象对某一种物品想象能有多少种用处,结果发现看过跟C有关品牌那组的人创造力超过了没看过的,因此说明品牌对消费者有影响(我很无语,这是什么实验),确定意思没理解错,好在题并不是很难。
V2 by gege22
第一篇讲广告对于人的影响Beyond购买力之外,有2个人研究发现有创造力的广告品牌能让人具有创造力。接下来讲了一个实验证明了这个观点。--比较简单的1篇
V3 by liujingruc(740 M51 V30+)
段1广告对人的影响不止购买产品。为证明作了试验:两组人,第一组看有创造力的广告;第二组看一斑斑的
段2第一组人创造力比第二组人好了
段3有人质疑试验可靠性,作者说不管怎样,试验说明广告对人影响比预想的大
问题1主旨
问题2试验说明什么
问题3那个选项会加强试验结论(选第一组人本身创造力不佳)
9 CIO[附GWD原文原题]
V1 by suzhenbo
19世纪的工会运动。先说了局限:即使CIO启用大量的黑人骨干,但是依然有种族歧视。接着说黑人工会运动分子意识到当时的环境里,employer的力量很强,必须黑白联合才可以争取到最大利益。最后说经过不懈的努力,终于赢得了白人工会的认可,也为黑白工人争取到利益
附GWD原文原题[已确认]
In the 1930’s and 1940’s, African American industrial workers in the southern United States, who constituted 80 percent of the unskilled factory labor force there, strongly supported unionization. While the American Federation of Labor (AFL) either excluded African Americans or maintained racially se美国GREgated unions, the Con美国GREss of Industrial Organizations (CIO) organized integrated unions nationwide on the basis of a stated policy of equal rights for all, and African American unionists provided the CIO’s backbone. Yet it can be argued that through contracts negotiated and enforced by White union members, unions—CIO unions not excluded—were often instrumental in maintaining the occupational se美国GREgation and other forms of racial discrimination that kept African Americans socially and economically oppressed during this period. However, recognizing employers’ power over workers as a central factor in African Americans’ economic marginal unionization, African American workers saw the need to join with White workers in seeking change despite White unionists’ toleration of or support for racial discrimination. The persistent efforts of African American unionists eventually paid off: many became highly effective organizers, gaining the respect of even racist White unionists by winning victories for White as well as African American workers. African American unionists thus succeeded in strengthening the unions while using them as instruments of African Americans’ economic empowerment.
中文译文感谢Lmm
在1930’s和1940’s,美国南部占非技术劳动力8成的非裔美国人强烈支持联盟。虽然AFL不是排挤黑人就是维持种族隔离联盟,CIO根据一项声明所有人平等的政策,在全国组织整合的联盟,而黑人是其中坚。虽然仍然可以说通过由白人联盟协商执行的合约,联盟-包括CIO常常被用于维持职业隔离及其他种族歧视的形式,使黑人在此期间受到社会地位和经济上的压迫,但是,认识到黑人经济穷困的重要因素是雇主对工人的操纵,黑人工人觉得加入白人工人是必要的,尽管白人联盟容忍或支持种族歧视。黑人联盟坚持的努力最终没白费:很多人称为了高效组织者,通过为白人黑人争取胜利,他们甚至获得种族主义白人联盟的尊敬。黑人联盟因此团结了队伍,又以此作为黑人获取经济权力的工具。英语作文
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