GMAT真题:2010年8月作文（至8.31）（十七）

　　2010.8.21——8.31 GMAT作文机经 AA篇

　　AA20 6月商店摆奢侈品 拿奢侈品做广告 结果整个店里不管是奢侈品还是正常产品 卖得都好 但是当摆普通商品的时候 生意就不太好 经理就建议 一年到头摆奢侈品。

　　考古

　　V1: AUTOMOBILE——6月的销售策略是陈列LUXURY MODEL,打LUXURY MODEL的广告，然后COMBINED SALES剧烈上涨。2月陈列MORE INEXPENSIVE MODEL，打INEXPENSIVE MODEL的广告，OVERALL SALES下降。

　　经历的结论：应该继续6月的策略，因为只要顾客踏入AUTO LOT然后看到L MODEL就会被吸引然后购买。

　　V2 :6月份的时候公司进行了advertising on parking lots and show room of luxury automotibles. And the sales increased significantly for both luxury and inexpensive models. 这证明这种投放广告的方式是有效的, 可以同时带来高级汽车(luxury)和普通汽车(inexpensive) 的销售增加. However, in Feburary, 同样针对inexpensive models的广告活动,没有带来sales的增长. 因此,公司应该在以后的广告活动中put the luxury models in front并center at luxury modles. 这样,现行可以maximize profits.

　　V3：一个汽车公司在JULY 与FEB 两个月做广告卖汽车一个是有关豪华汽车的一个月是不贵的汽车的然后得出结论后面逻辑错误百出很好写。

　　AA21 The following appeared in a memorandum from the Director of Human Resources to the executive officers of Company X.

　　“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.”

　　提纲：

　　(下文思路单一，两段都是谈调查方法的问题，还可以谈后半部分，“采取了措施就一定能达到目的吗?”)

　　1. The result of a last year's survey does not necessarily represent the improvement most needed of this year.

　　2. How was the survey held has not been illustrated by the author, thus making the conclusion groundless.

　　3. Whether the implement of the mentioned resolution is right or wrong is still unkonwn, it is still too early to say the improvement has been made.

　　1， 调查的可信性：是否anonymous，如果要named，很可能并不是他们最想要的改进。

　　2， 改进方法是否充分?是否交流会有很好交流，并且采纳accept意见

（责任编辑：申月月）