4. “On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
l 首先从绝对值与百分数的差异入手攻击
l Younger consumers might prefer the department stores to other types of stores, and middle-aged consumers will turn their interests in other stores rather than department stores.
5. The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants useSmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”
Discuss how well reasoned . . .etc.
这个题目真是长盛不衰,
l Not figure out the real reasons that lead to the “outselling” situation
l 文中提到survey,有模板的TX可以套,传统的7宗罪攻击
l Professional customers和general customers 无法类比
6. 题库128. The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
Discuss how well reasoned . . . etc.
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