2011年GMAT考试阅读材料35(附答案)(3)

　　(C) Psychological factors are more important than demographic factors in defining a market segments.

　　(D) Consumers with similar demographic characteristics do not necessarily form a meaningful program target.

　　(E) Collecting demographic data is the first step that marketers take in designing a marketing program.

　　8. It can be inferred from the passage that which of the following is true for most consumer-goods markets?

　　(A) The program audience is smaller than the market segment.

　　(B) The program audience and the market segment are usually identical.

　　(C) The market segment and the program target are usually identical.

　　(D) The program target is larger than the market segment.

　　(E) The program target and the program audience are not usually identical.

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