空头支票(Empty Promises)

Just as the cartoon has revealed to us, various kinds of empty promises are often seen not only in advertisements, but in department stores and in public services as well. These promises tend to promise more than the facts warrant as they are meant to lure consumers into making regrettable purchases.

　　Practicable promises are not only necessary but even indispensable. However, as is shown in the picture, some promises are found to be false and deceptive. The reason for it is that what many advertisements undertake to fulfil, in fact, amounts to nothing but what they are duty-bound to do, promoting sales. It is clear that there are shop owners and company managers who, making use of promises, stop at nothing to set traps for consumers to fall into.

　　As far as I am concerned, all promises in ads or anywhere else have to be honest, without any sophistry. The consumer, God in the world of supply and demand, should never be fooled and hurt; instead, he should be respected and loved. All those who intend to deceive consumers are bound to reap what they sow. As for consumers themselves, they must be on their guard against any empty promises.

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