Fred Smith
Fred Smith: Most of the time, the biggest 1)risk that an 2)entrepeneur has to face, in my mind, is 3)internal. They have to decide that this is the thing that they want to do with their time and their life more than any other thing, because most new ideas do meet a 4)significant amount of 5)resistance. It may be the resistance of the marketplace, it may be the resistance of the 6)capital markets, it may be the resistance of a strong, well 7)entrenched competitor, but it takes almost a 8)zealotry to get most important ideas from the 9)incubation stage to a level of 10)sustainable success. There are a lot of them that have initial success, and then can’t sustain it. So, I think that somebody that wants to be an entrepreneur has to cross that bridge, first and 11)foremost. Must more importantly than a lot of the 12)mechanistic things that the entrepeneur has to do. They have to, to really soul search and say: “Am I totally 13)committed to working these 7 days a week, month after month work 14)sessions to get this idea to success?” And that’s not for everybody.
弗雷德·史密斯：我认为，大多数时候，一个企业家要面对的最大风险是内在的。他们必须决定，这件事是他们想花毕生时间和精力去做的，而不是其它的事情，因为许多新观点的确会遇到重大的阻力。有时阻力来自市场，有时来自资金，有时来自劲敌。但这需要狂热的工作才能将深思熟虑的观点一步步变为成功的现实。有许多人最初成功了，但却不能保持下去。因此，我觉得，如果有人想成为一个企业家，他必须首先过这个难关，这个企业家必须向灵魂自省：“我是不是日复一日、月复一月、坚持不懈地来使得这个观点变为成功？”这不是所有人都能做到的。