聪明的消费者看杂志广告，看电视广告，但他们这么做只有一个目的，就是要了解藏在广告背后的心理状态~那么到底什么才算是聪明的消费呢~
Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation.www.yyzuowen.com
They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? Is this product more expensive than it should be because it has a famous name? With the answers to these questions, consumers can make a wise choice.
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《明智的消费 Intelligent Consumerism》
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