消费升级/奢侈品消费

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  消费升级/奢侈品消费

  中国正在取代传统的欧美国家成为奢侈品消费的主力军,各类国际奢侈品牌也越发重视中国市场的地位。中国人在境外的奢侈品消费已连年位居世界第一。长期以来,国际奢侈品牌在国内的价格远高于国外,这就使得有奢侈品消费需求的中国人转向国外市场购买。各种税务,以及流通费用和经销费用的叠加是导致最终售价高居不下的主要原因。

  China is gradually replacing the traditional European and American countries to become the main force of luxury goods consumption. The international luxury brands have also paid more attention to Chinese market. Chinese people have spent the most on luxury goods overseas for several successive years. The international luxury brands have long set much higher prices for their products in China than in many other countries, forcing Chinese luxury consumers to turn their eyes to foreign markets. The accumulation of taxes, distribution costs and marketing costs are the main reasons pushing up the final sales prices.

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