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To say "not innovative" in English, you can use the phrase "not innovative" or "lacking innovation". For example:

"The company has struggled in recent years due to its lack of innovation in its products."

"Although the company has a long history, it has not been very innovative in its approach to business."

You could also use synonyms for "innovative" such as "creative", "inventive", or "forward-thinking" to describe something that is not innovative. For example:

"The company's strategies have been criticized as being too traditional and not creative enough."

"The company's products have not been particularly inventive, and they have struggled to compete with newer, more innovative competitors."

"The company's leadership has been criticized for not being forward-thinking and for failing to embrace new technologies and ideas."

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