职场上的竞争有如无形的战争，虽没有刀光剑影，却也是险象环生。面对众多竞争对手，你是否拥有自己的法宝？现在，让双语职场为你献上一计：如何用英文做简报！睁大眼睛好好看咯，这样一件法宝可不是谁都能拥有的哦。 Part I Opening A Presentation 开场白
Jackson Wu is the Marketing Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects of the Chinese market at present, he does some market research.
Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect.
Jackson Wu是北京诺森公司的市场部经理，此公司专门生产时尚太阳镜。鉴于目前中国市场的发展前景，他做了一个行销企划。今天，他要向部门全体成员做一个简报，描述市场现状以及未来发展前景。
Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I’m the Marketing Manager in Beijing for Notson Limited. I’m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we’re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.
Jackson：早上好，感谢各位今天的莅临，我是Jackson，诺森公司北京地区的市场部经理。今天在这里向各位说明本公司的行销企划，是针对本公司如何将产品打入富裕的中国市场所拟定的。据调查，中国市场存在丰厚的利润潜力，对此绝佳的机会，我们感到十分兴奋，同时也希望能把这种激动的心情传达给在座各位。
Jackson: I’d like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I’ll go over the ③standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I’ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I’d like to get to the first point, the ⑤current state of China’s consumer market.
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